Lead Forensics is different to Google Analytics in many ways. Google Analytics essentially provides you with the number of hits to your website, statistics on the most popular pages and the keywords that have been used to get to your website. Lead Forensics provides all this and much more detail on your web visitors: full contact details of the organisation including phone number, web address, SIC code and a description of the company. It shows the journey visitors took through your website including the pages they viewed and how long they spent on each of them.
In addition you can set up trigger reports directly to your inbox when visitors match specific criteria so that they can be actioned straight away and use the client portal to create in-depth reports on all of your web visitors.
Yes, the Lead Forensics tool is legal and complies with the data protection act because we’re only giving you information that’s readily available in the public domain.
Yes, Lead Forensics can integrate with CRM tools and already does so with Sage, Salesforce, Microsoft and Oracle.
By adding a string of code to the relevant pages of your website, you’ll be able to track your web visitors immediately.
Lead Forensics hasn’t been affected by the new cookie law because our tool uses IP tracking for identifying visitors and not cookies. This means you won’t have to make changes to your current website to comply with the new law.